HireHerRight
UX/UI Research and Design
For our final course, we were given a 4 credit capstone course as the final challenge. Our school had partnered up with IBM, with their Student Service Design Challenge (SSDC). The goal of this challenge was to create a full service blueprint and prototypes of a service to fit that years theme, being industry bias. Students were asked to split into teams of 4-5.
the pitch
role
time line
service design
The Ask
Ruggable is a household name in the world of interior furnishings. The idea behind Wallnut was to utilize their knowledge of home goods market and expertise as a leading online retailer to offer quality artworks to a similarly stylish and sophisticated audience at accessible prices.
The Design
Walnut's design strategy incorporates the parent company's established home goods aesthetic and market expertise to create artwork that enhances modern interiors while ensuring it remains stylish and budget-friendly.
Light up an industry by lighting up the room.
the development
Walnut's development process combines the parent company’s extensive knowledge of home furnishings with cutting-edge art production techniques to produce a refined and diverse collection of high-quality, accessible artwork.
the takeaway
Walnut effectively leverages the parent company’s reputation to introduce a sophisticated range of affordable artwork, successfully bridging the gap between home decor and art while appealing to a tastefully discerning audience.
